Kareena Kapoor In The PepsiCo Family

Actress Kareena Kapoor has been appointed the new brand ambassador of soft drinks giant PepsiCo's snacks. She will be seen with boyfriend Saif Ali Khan, actress Juhi Chawla and cricketer Mahendra Singh Dhoni in a new ad campaign for the product.

''We are proud to welcome Kareena Kapoor into the PepsiCo family. Kareena's vibrant persona, pan-India appeal and her confident attitude makes her a great fit for our brands,'' said Deepika Warrier, director, marketing, PepsiCo India Holdings (FritoLay Division).

"Kareena's vibrant persona, pan-India appeal and her confident attitude makes her a great fit for our brands," said Deepika Warrier, PepsiCo's marketing director.

Kapoor responded saying, ''It is a privilege to be associated with the snack leader, PepsiCo Foods India. I am particularly excited to introduce the new communication campaign for PepsiCo's snack foods. I look forward to a long and fulfilling association with the brand.''

The television commercials featuring Kareena Kapoor will go on air by mid-November.

The new campaign also includes radio and outdoor promotion, including on-ground activities.

The company is aiming to capture a significant portion of this market and has recently come up with sub-brands of Kurkure, such as Kurkure Desi Beats in two different flavours.

Kurkure, launched in 1999, is available in flavours like masala munch, naughty tomatoes, chilli chatka, tamatar Hyderabadi style and green chutney Rajasthani style.

Apart from its carbonated and non-carbonated drinks, Pepsico is known for snacks range that includes Cheetos, Munchies and many more.